Based on SPSS to analysis the satisfaction hierarchy structure of e-commerce logistics professional student in College

DOI

10.2991/icemi-16.2016.11How to use a DOI?

Keywords

e-commerce logistics, Satisfaction, Factor analysis, SPSS

Abstract

Through literature review, this article summarizes several existing measurement systems of university student satisfaction, combined with the e-commerce and logistics 's characteristics, extracts 16 measures which can reflect the characteristics of the satisfaction of e-commerce logistics student. After the completion of the initial scale of establishment and focus group interviews, these measures is designed and handed out questionnaires, then the questionnaire data collection is completed and the results of the questionnaire data are entered into the statistical software of SPSS19.0 to do the principal component analysis of factor analysis, and lastly establish the satisfaction hierarchy structure of e-commerce logistics professional student in College.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xumei Zhang
AU  - Shaohua Wei
PY  - 2016/07
DA  - 2016/07
TI  - Based on SPSS to analysis the satisfaction hierarchy structure of e-commerce logistics professional student in College
BT  - Proceedings of the 2016 International Conference on Economics and Management Innovations
PB  - Atlantis Press
SP  - 58
EP  - 62
SN  - 2352-538X
UR  - https://doi.org/10.2991/icemi-16.2016.11
DO  - 10.2991/icemi-16.2016.11
ID  - Zhang2016/07
ER  -