Shelf Space Allocation and Green Technology R&D in Green Agricultural Products Supply Chain

DOI

10.2991/icemgd-18.2018.16How to use a DOI?

Keywords

agricultural products supply chain; shelf space; coordination contract

Abstract

This paper examines the shelf space allocation and R&D of green technology in the green agricultural products supply chain(GAPSC) with one supplier and one retailer. The retail demand is influenced by the green level and shelf space allocated. The optimal equilibriums are investigated in the GAPSC with unequal channel powers, namely supplier-Stackelberg and retailer-Stackelberg. The results show that in both GAPSCs, the supplier makes effort in R&D of green technology only when the consumers are sensitive to the green level and insensitive to the retail price, the marginal cost related to the improvement of green level increases slowly.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sun Guohua
AU  - Caihong Xu
PY  - 2018/09
DA  - 2018/09
TI  - Shelf Space Allocation and Green Technology R&D in Green Agricultural Products Supply Chain
BT  - Proceedings of the International Conference on Economic Management and Green Development (ICEMGD 2018)
PB  - Atlantis Press
SP  - 95
EP  - 98
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemgd-18.2018.16
DO  - 10.2991/icemgd-18.2018.16
ID  - Guohua2018/09
ER  -