Proceedings of the 2016 International Conference on Economy, Management and Education Technology

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Effective Communication Strategies for Costume Brands

Authors
Jie Yang
Corresponding Author
Jie Yang
Available Online May 2016.
DOI
10.2991/icemet-16.2016.283How to use a DOI?
Keywords
Costume Brand; Brand Communication; Communication Strategy
Abstract

Today when consumers' attention is highly fragmented, could brands stand outonly when they are best at effective communication, and thus attach brandsto target markets. There are three major strategies: to stimulate consumption desire, build good word of mouth, and enhance identification. Onlybased on these three strategies, and through research into the target customers and integrated marketing communication, is it possible to maximize communication effect.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Economy, Management and Education Technology
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2016
ISBN
978-94-6252-193-3
ISSN
2352-5398
DOI
10.2991/icemet-16.2016.283How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Jie Yang
PY  - 2016/05
DA  - 2016/05
TI  - Effective Communication Strategies for Costume Brands
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 1309
EP  - 1313
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.283
DO  - 10.2991/icemet-16.2016.283
ID  - Yang2016/05
ER  -