Research on Leisure and Fitness Business Marketing and Market Structure

DOI

10.2991/icemet-16.2016.247How to use a DOI?

Keywords

Physical Fitness; Business; Market; Structure; Marketing; Zhengzhou

Abstract

In SCP paradigm and 7P.S marketing theory as the main theoretical basis, the use of interviews, field surveys and questionnaires and other methods to Zhengzhou for example, based on the city's sports and fitness business marketing, market structure and conduct investigation and analysis proposed amendments to the program is suitable for medium-developed central provinces, cities conduct marketing fitness business market structure. Currently, the city's sports and fitness market structure substantially types of monopolistic competition, pursuant to proposed amendments to the program should be based on the enterprise's own different economic capacity, to improve the policy on the basis of price competition, product strategy, advertising and other promotional the main way.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haijuan Ren
PY  - 2016/05
DA  - 2016/05
TI  - Research on Leisure and Fitness Business Marketing and Market Structure
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 1136
EP  - 1141
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.247
DO  - 10.2991/icemet-16.2016.247
ID  - Ren2016/05
ER  -