Mechanism Study for E-commerce Affecting China's Future Marketing Mode

DOI

10.2991/icemet-16.2016.61How to use a DOI?

Keywords

E-commerce; Future market; Marketing Mode; Mechanism.

Abstract

The development of e-commerce to a certain extent changed the traditional concept of consumption and consumption patterns, promoting economic growth, but also affect the business environment to a great extent. At present, during the enterprise development process, they face greater competitive pressure, this time should be reasonable to analyze the impact of e-commerce marketing for the future marketing, and put forward reasonable solutions for this, in order to be able to stabilize the long-term development of the market economy.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhenzhen Wang
PY  - 2016/05
DA  - 2016/05
TI  - Mechanism Study for E-commerce Affecting China's Future Marketing Mode
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 301
EP  - 305
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.61
DO  - 10.2991/icemet-16.2016.61
ID  - Wang2016/05
ER  -