Exploration of Application of Integrated Teaching Mode in Marketing Course Teaching

DOI

10.2991/icemet-16.2016.31How to use a DOI?

Keywords

Integrated teaching; Teaching mode; Marketing; Teaching application.

Abstract

With the continuous improvement of China's economic development level and deep implementation of quality-oriented education, course teaching in colleges is gradually inclined to cultivate comprehensive talents with strong practical ability, knowledge ability and communication skills. Marketing course teaching develops under the impetus of market economy system and aims at cultivating social application-oriented, skill-oriented and practice-based talents, who need to command the fundamental marketing theories, command the latest modernized marketing concepts and have good market analysis ability, product development ability etc. For this reason, it is extremely important to achieve the above-mentioned objective of marketing course teaching by using the integrated teaching mode

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaolian Zhang
PY  - 2016/05
DA  - 2016/05
TI  - Exploration of Application of Integrated Teaching Mode in Marketing Course Teaching
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 156
EP  - 160
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.31
DO  - 10.2991/icemet-16.2016.31
ID  - Zhang2016/05
ER  -