Study on the New Teaching Reform Strategies of Automobile After-sales Service Course Project

DOI

10.2991/icemet-16.2016.15How to use a DOI?

Keywords

Customer service; Curriculum reform; Teaching strategy; Innovation project; Excellent talents.

Abstract

In order to improve the teaching quality of automobile customer service course, new teaching strategy and explore new teaching strategies, this paper proposes a reform strategy based on project teaching, and proposes the customer service satisfaction evaluation teaching strategies of weighted evaluation method based on auto after-sales service evaluation. According to the occupational characteristics of automobile business course, we launch the new foundation education reform based on project modularization teaching, and break the traditional teaching mode according to the actual car after-sales service job experience and enterprise as the background. At the same time, to practice as the basis, to innovative projects and experimental base as the foundation, this paper carries out the new task and content, in order to achieve the auto after-sales service excellence talent training objective.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haiyan Chen
PY  - 2016/05
DA  - 2016/05
TI  - Study on the New Teaching Reform Strategies of Automobile After-sales Service Course Project
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 71
EP  - 75
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.15
DO  - 10.2991/icemet-16.2016.15
ID  - Chen2016/05
ER  -