Development Trends and Strategies of TV Media in the Digital Age

DOI

10.2991/icemet-15.2015.34How to use a DOI?

Keywords

digital age; TV media; development trends; development strategy

Abstract

With the rise of new media technology, television audiences not only are being lost at an alarming rate, but also tend to be aging. At the macro requirements of the digital age, how to innovate, how to attract audiences and how to really get to market to form a complete industrial chain is the biggest problem of TV media. According to the author’s work and learning experiences, this paper first analyzed the development trend of TV media in the digital age and then put forward a set of strategic system for TV media complex development.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Pengcheng Zhang
PY  - 2015/08
DA  - 2015/08
TI  - Development Trends and Strategies of TV Media in the Digital Age
BT  - Proceedings of the 2015 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 151
EP  - 154
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-15.2015.34
DO  - 10.2991/icemet-15.2015.34
ID  - Zhang2015/08
ER  -