Research on marketing strategy of Chinese enterprises based on Data Mining Technology

DOI

10.2991/icemeet-16.2017.183How to use a DOI?

Keywords

database; Internet; artificial intelligence; data mining; marketing

Abstract

The information flow under the Internet involves all aspects of all walks of life, access to valuable information means the opportunity to develop. In the era of knowledge explosion, the rapid change of information has promoted the update speed of knowledge, the traditional forms of information transmission has been unable to meet the needs of today's social development, the emergence of data mining and Internet has laid the foundation for the rapid spread of information, which gradually influenced and changed the way people access to information and means. At present, under the background of big data, it is a new field for Chinese enterprises that the model of enterprise marketing strategy based on data mining, and with the development of Internet, database and artificial intelligence, it has been playing its superiority. However, the data mining is still in the development stage, the system of marketing strategy based on data mining is not perfect, there are still many problems to be solved.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Zhuoqing Zhang
AU  - Huajuan Wu
PY  - 2017/01
DA  - 2017/01
TI  - Research on marketing strategy of Chinese enterprises based on Data Mining Technology
BT  - Proceedings of the 2016 2nd International Conference on Economics, Management Engineering and Education Technology (ICEMEET 2016)
PB  - Atlantis Press
SP  - 876
EP  - 880
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemeet-16.2017.183
DO  - 10.2991/icemeet-16.2017.183
ID  - Zhang2017/01
ER  -