Research on Tesla’s Market—Based on Porter’s Five Forces and Ratio Analysis Model

DOI

10.2991/aebmr.k.220603.125How to use a DOI?

Keywords

Tesla; Ratio analysis; Porter’s Five Forces Model; Electrical vehicle

Abstract

New energy vehicles are one of the most popular types of vehicles today, and Tesla is one of the leading companies. However, since new energy vehicles are still in their early stages, Tesla still has many strong competitors known and to come. This paper analyzes the financial aspects of Tesla’s leading-edge compared to several other new energy vehicle companies in Yahoo Finance and analyzes Tesla’s current or future strengths and threats in five areas. Tesla is compared with several other new energy vehicle companies through ratio analysis. Porter’s five forces method is also used to analyze Tesla’s strengths and threats in terms of the competitive ability to exist, competitors, the ability of potential competitors to enter, the substitution ability of alternatives, the bargaining power of suppliers, and the bargaining power of buyers. The conclusion is that Tesla is in the leading position in the new energy vehicle industry and has very good future momentum, especially it is Model 3 series cars are at the top of the sales list, but still threatened by many competitors and in the reconciliation relationship with buyers. And give Tesla the future policy to make recommendations that can make up for the lack of high-end car models as well as can continue to vigorously develop autonomous driving and artificial intelligence industry to open up industrial development.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Xiao Yang
PY  - 2022
DA  - 2022/07/01
TI  - Research on Tesla’s Market—Based on Porter’s Five Forces and Ratio Analysis Model
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 773
EP  - 777
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.125
DO  - 10.2991/aebmr.k.220603.125
ID  - Yang2022
ER  -