Carrefour’s Current Development Situation and Its Valuation

DOI

10.2991/aebmr.k.220603.092How to use a DOI?

Keywords

Valuation; Strategy; Analysis; Carrefour

Abstract

Brick-and-mortar retail has been hit hard by the rise of the digital age, and Amazon’s unique business model fits the digital model so well that it has eclipsed other offline retailers. As a result, today’s offline retailers have received little focus. As a result, many offline grocers have begun to undertake a digital transformation and look to diversify their retail operations to align with The Times. At this point, the value of offline retailers will change, meaning the company that completes the mature digital transformation early will be able to significantly increase its value in the future. This is the case with Carrefour, whose unique network of retail stores has naturally played a key role in the digital transformation. For this article is to study Carrefour’s fundamental background, its transformation strategy and its development dynamics in the next 3-5 years. Finally, Carrefour’s profit and key financial indicators are examined to analyze whether Carrefour is healthy in financial terms and to provide an assessment and forecast for its value. According to a number of studies and calculations, Carrefour’s value has been obviously underestimated by the market. Carrefour has a high turnover and therefore a high market share. When it comes to the market value of retail companies, market share is more important than net profit. Finally, this essay is intended to raise awareness of offline food retailers that have already made the digital transformation or have a wonderful and viable strategy for doing so. Moreover, it might arouse the interest to invest more in these grocery retailers.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Qixuan Hua
PY  - 2022
DA  - 2022/07/01
TI  - Carrefour’s Current Development Situation and Its Valuation
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 573
EP  - 580
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.092
DO  - 10.2991/aebmr.k.220603.092
ID  - Hua2022
ER  -