From Infancy to Maturity, the Rapid Growth of E-commerce Live Streaming Industry: Opportunities, Challenges and Countermeasures

DOI

10.2991/aebmr.k.220603.103How to use a DOI?

Keywords

E-commerce live streaming; Live streamer; Professionals; Matthew Effect; Network traffic

Abstract

In China, the e-commerce live streaming market has increased in recent years. More people hope to get involved in this industry and share some of the earnings. This paper explains the peculiarity of live e-commerce by contrasting traditional e-commerce with live e-commerce from many angles, outlines the prospects and problems of the live e-commerce sector, and digs deeper into the live e-commerce market. According to the research, the industry has various development advantages in market size, development space, B-terminal merchants, and C-terminal customers. Internal operations, network traffic, employees, and other areas of the industry, on the other hand, are typically chaotic. In this environment, it’s critical to improve the live broadcast e-commerce industry’s oversight, continually develop the talent training system, and set up a suitable traffic distribution system. Such action has a certain degree of significance for promoting the sustained and healthy development of the live e-commerce industry.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Shiyi Li
PY  - 2022
DA  - 2022/07/01
TI  - From Infancy to Maturity, the Rapid Growth of E-commerce Live Streaming Industry: Opportunities, Challenges and Countermeasures
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 643
EP  - 648
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.103
DO  - 10.2991/aebmr.k.220603.103
ID  - Li2022
ER  -