Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)

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An Analysis of the Prospects of New-type E-commerce Enterprises

Authors
Yuhan Dong1, †, Cong Huang2, *, †, Zelin Zhou3, †
1Financial Management College, Shanghai University of International Business and Economics, Shanghai, 201620, China
2School of business, City University of Macau, Macau, 999078, China
3Financial Management College, Shanghai University of Political Science and Law, Shanghai, 201103, China
†

These authors contributed equally.

*Corresponding author. Email: info@cityu.mo
Corresponding Author
Cong Huang
Available Online 1 July 2022.
DOI
10.2991/aebmr.k.220603.148How to use a DOI?
Keywords
Electronic business; Market segment; Consumer difference
Abstract

In the era of information and technology, e-commerce economy is developing rapidly. In the meantime, the emergence of COVID-19, which makes online shopping more and more popular. Many people want a piece of this trend in their own way: Some people want to start a pure e-commerce business for a start. Some people are carrying out other business activities or exist company, want to enter the field of e-commerce, to expand their business scope. There are always different kinds of people in the market with different goals. This study takes successful e-commerce companies under various modes as the research subject, explores and discusses the elements of their success, finally provides implications for those who want to develop in the field of e-commerce.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
1 July 2022
ISBN
978-94-6239-585-5
ISSN
2352-5428
DOI
10.2991/aebmr.k.220603.148How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Yuhan Dong
AU  - Cong Huang
AU  - Zelin Zhou
PY  - 2022
DA  - 2022/07/01
TI  - An Analysis of the Prospects of New-type E-commerce Enterprises
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 901
EP  - 905
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.148
DO  - 10.2991/aebmr.k.220603.148
ID  - Dong2022
ER  -