Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)

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Research on Estée Lauder’s Competition and Marketing Model

Authors
Cunlong Geng1, †, Hanxi Wang2, *, †
1Cunlong Geng, Management School, University of Sheffield, Sheffield, S10 2TN, UK
2Hanxi Wang, School of Economics and Management, Beijing Forestry University, Beijing, 100000, China
†

These authors contributed equally.

*Corresponding author. Email: hxwang@bjfi.edu.cn
Corresponding Author
Hanxi Wang
Available Online 1 July 2022.
DOI
10.2991/aebmr.k.220603.042How to use a DOI?
Keywords
Competition Model; Marketing Model; Estée Lauder; COVID-19 Pandemic
Abstract

Cosmetics are an indispensable part of people’s lives and everyone can be a consumer. Estée Lauder is expanding their scale. In the past period, Estée Lauder’s adopted correct strategy to respond the COVID-19 Pandemic and global market has been growing with a good trend. In this article, Estée Lauder is used as an example to analyse the market competition and marketing model, and to make relevant recommendations for possible problems that may arise. We found that Estée Lauder’s marketing strategy is effective, and Estée Lauder responded to the impact and reduced the threat as much as possible when being affected by COVID-19 together with its competitor Shiseido.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
1 July 2022
ISBN
978-94-6239-585-5
ISSN
2352-5428
DOI
10.2991/aebmr.k.220603.042How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Cunlong Geng
AU  - Hanxi Wang
PY  - 2022
DA  - 2022/07/01
TI  - Research on Estée Lauder’s Competition and Marketing Model
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 244
EP  - 249
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.042
DO  - 10.2991/aebmr.k.220603.042
ID  - Geng2022
ER  -