Research on Financial Risk Management in Coffee Industry under COVID-19
Evidence from Starbucks Inc.
These authors contributed equally
- DOI
- 10.2991/aebmr.k.220603.002How to use a DOI?
- Keywords
- Coffee Industry; Starbucks Inc; Liquidity Risk; Financial Capacity; Revenue Forecast
- Abstract
Based on the huge impact of the COVID-19 outbreak on the world economy, this paper examines the financial analysis of the new coffee industry under the current pandemic. Here we take Starbucks, the representative of the coffee industry, as an example, adopts data collection method, comparison method, etc., and draws a conclusion that the coffee industry has gained development opportunities by taking advantage of its own characteristics in the context of the epidemic from the perspective of liquidity risk and financing capacity. This paper provides a new perspective for analysing the financial situation of the coffee industry and can provide some forecast for the choice of the development direction of the coffee industry under the epidemic situation.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Ou Xinyue AU - Lanfeng Qiao AU - Chenxin Yang PY - 2022 DA - 2022/07/01 TI - Research on Financial Risk Management in Coffee Industry under COVID-19 BT - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022) PB - Atlantis Press SP - 3 EP - 9 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220603.002 DO - 10.2991/aebmr.k.220603.002 ID - Xinyue2022 ER -