Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)

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An Analysis and Prospect of Video Streaming Industry: Evidence from Netflix Inc

Authors
Ziqian Zhao1, *
1Ziqian Zhao, School of Art and Science, University of Rochester, Rochester, 14627, United State
Corresponding Author
Ziqian Zhao
Available Online 1 July 2022.
DOI
10.2991/aebmr.k.220603.051How to use a DOI?
Keywords
Video and streaming industry; Business Analysis; International Business; Business Forecast; Netflix
Abstract

The purpose of this paper is to explore the business model of the video and streaming industry and give practical suggestions combining the current situation and future forecast. This paper starts by reviewing the context of the industry as a whole. The author then demonstrates Netflix, a successful international streaming service business that offers various online products, that could be made to the conceptual frame of reference for the video and streaming industry. By utilizing Netflix as a case study objective in the context of its business performances from diverse divisions, the author examined factors that contributed to its success, product-line design, revenue and cost relationship, organizational pattern, possible risks, technical risks, financial risks, and customer risks. Based on these analyses, the author can thus able to summarize the Netflix model as a possible model for an Internet network in the video and streaming industry and the new picture for the developing video streaming ecosystem, and built up strategies along with recommendations on how to behave and develop under current market trend for start-ups and other companies looking for efficient business patterns.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
1 July 2022
ISBN
978-94-6239-585-5
ISSN
2352-5428
DOI
10.2991/aebmr.k.220603.051How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Ziqian Zhao
PY  - 2022
DA  - 2022/07/01
TI  - An Analysis and Prospect of Video Streaming Industry: Evidence from Netflix Inc
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 311
EP  - 317
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.051
DO  - 10.2991/aebmr.k.220603.051
ID  - Zhao2022
ER  -