How Digital Firm Go Diversification

Evidence from Xiaomi

DOI

10.2991/aebmr.k.210601.016How to use a DOI?

Keywords

digital firms, diversification strategy, Xiaomi, BCG matrix

Abstract

A huge boost of digital technology has been witnessed in the modern civilization of human society. Nowadays, digital technology has already iterated to the fifth generation, 5G, and many digital enterprises come into sight and occupy an important position over the world. Moreover, after decades of development, digital enterprises must change their corporation positions to achieve long-term development. One way to achieve this goal is to adopt the strategy of digital diversification. This article focuses on the diversified process of Xiaomi Corporation (hereafter “Xiaomi”), a young and standard Chinese internet and tech enterprise, to analyse how it goes digital diversification successfully. We start the research by presenting the evolution path of Xiaomi and analyze its diversification strategies with the tool of BCG matrix. Suggestions are put forward for the future development of Xiaomi.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chenlingwen WEI
AU  - Xi CHEN
AU  - Yiting WANG
PY  - 2021
DA  - 2021/06/02
TI  - How Digital Firm Go Diversification
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 93
EP  - 99
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.016
DO  - 10.2991/aebmr.k.210601.016
ID  - WEI2021
ER  -