Analysis on the Application of Market segmentation

DOI

10.2991/aebmr.k.210601.022How to use a DOI?

Keywords

Market segmentation, K-means, Silhouette score, Elbow method, E-commerce

Abstract

This paper introduces the role and benefits of market segmentation in general, and gives examples to elaborate in depth. It introduces some tools that can be used for segmentation, such as K-means, silhouette score, elbow method, etc. Then, this paper uses data from 300 people about personal consumption habits in E-commerce as an example to classify its clients. Finally, it analyzed a LEGO toy company’s application of segmentation in their company.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiayu Zhong
PY  - 2021
DA  - 2021/06/02
TI  - Analysis on the Application of Market segmentation
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 125
EP  - 129
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.022
DO  - 10.2991/aebmr.k.210601.022
ID  - Zhong2021
ER  -