Pricing Strategy of China’s Ride-haling Platforms in Two-sided Market

DOI

10.2991/aebmr.k.210601.067How to use a DOI?

Keywords

Pricing Strategy, Two-sided Market, Ride-hailing Platform, China, Platform competition

Abstract

Two-sided markets focus on two-sided consumers’ economic behavior and platforms that provide services for both consumers and sellers. This paper illustrates the basic definition and market structures of the two-sided market, combining with hotspot problems of online ride-hailing platforms in China related to the two-sided market. Referring to the basic pricing strategy of the two-sided market, research on pricing strategies of ride-hailing platforms is made to analyze the pricing and profitability of the platforms.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiming Chen
PY  - 2021
DA  - 2021/06/02
TI  - Pricing Strategy of China’s Ride-haling Platforms in Two-sided Market
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 379
EP  - 382
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.067
DO  - 10.2991/aebmr.k.210601.067
ID  - Chen2021
ER  -