Examination of Underlying Factors in Success of TikTok

DOI

10.2991/aebmr.k.210601.051How to use a DOI?

Keywords

TikTok, factors of success, Customer profile, Revenue model, Business canvas

Abstract

This paper firstly performed a customer profile analysis by introducing seven assumptions related to TikTok customers, through researching, several conclusions can be reached: the majority of users are under 25 years old. TikTok users want an easy access to pass the time, save content and, more importantly, get personalized recommendations from the algorithm. Secondly, the revenue model is explained. Research shows that TikTok makes money in three main ways: advertising (both on the front page and in the feed), event marketing, and livestreaming. Finally, a business model canvas is made based on the utilization, easy to make friends, mass material copyright, technical support, partner market, consumer end and cost and other aspects.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mingyin Yao
PY  - 2021
DA  - 2021/06/02
TI  - Examination of Underlying Factors in Success of TikTok
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 296
EP  - 301
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.051
DO  - 10.2991/aebmr.k.210601.051
ID  - Yao2021
ER  -