Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)

Research on the Construction of the Quality Guarantee System of E-marketing Practice Teaching

Authors
Jun Zhao
Corresponding Author
Jun Zhao
Available Online May 2017.
DOI
10.2991/icemct-17.2017.332How to use a DOI?
Keywords
E-marketing; practice teaching; the quality guarantee system
Abstract

As a newly-emerging course with strong integration, e-marketing involves economics, management, network information technology and marketing. To better adapt to new situations and train high-quality e-commerce talents, it is very urgent to construct the quality guarantee system of e-marketing practice teaching. Thus, this paper firstly elaborates on the construction principles and practice module design of e-marketing practice teaching. And then, to better comply with the market requirements for talents, it presents the construction of quality guarantee system of e-marketing practice teaching by constructing the quality system of management, assessment and teaching conditions.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
978-94-6252-323-4
ISSN
2352-5398
DOI
10.2991/icemct-17.2017.332How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jun Zhao
PY  - 2017/05
DA  - 2017/05
TI  - Research on the Construction of the Quality Guarantee System of E-marketing Practice Teaching
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 1558
EP  - 1561
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.332
DO  - 10.2991/icemct-17.2017.332
ID  - Zhao2017/05
ER  -