Research on the Construction of the Quality Guarantee System of E-marketing Practice Teaching

DOI

10.2991/icemct-17.2017.332How to use a DOI?

Keywords

E-marketing; practice teaching; the quality guarantee system

Abstract

As a newly-emerging course with strong integration, e-marketing involves economics, management, network information technology and marketing. To better adapt to new situations and train high-quality e-commerce talents, it is very urgent to construct the quality guarantee system of e-marketing practice teaching. Thus, this paper firstly elaborates on the construction principles and practice module design of e-marketing practice teaching. And then, to better comply with the market requirements for talents, it presents the construction of quality guarantee system of e-marketing practice teaching by constructing the quality system of management, assessment and teaching conditions.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Zhao
PY  - 2017/05
DA  - 2017/05
TI  - Research on the Construction of the Quality Guarantee System of E-marketing Practice Teaching
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 1558
EP  - 1561
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.332
DO  - 10.2991/icemct-17.2017.332
ID  - Zhao2017/05
ER  -