The Analysis of the Coexistence between Sport and the Media in the Modern Society

DOI

10.2991/icemct-17.2017.278How to use a DOI?

Keywords

Coexistence, Sport and Media, Global T.V Coverage, Modern Society, Sport Attraction

Abstract

This paper is aimed to analysis briefly the coexistence between sport and the media in the modern society. I analyzed their inter-relationship from three perspectives: attraction and influence, increase benefit, and global T.V coverage. Data observation, literature review, reflective journals were used to how sport attraction and influence occurred when the popularization of media coverage, and further explore some important factors and inter-relationship about sport and media industry in the contemporary era. The results indicate that sport managers can further cognize sport and media have developed an interdependent relationship.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lei Lu
AU  - Wenjun Wu
PY  - 2017/05
DA  - 2017/05
TI  - The Analysis of the Coexistence between Sport and the Media in the Modern Society
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 1289
EP  - 1294
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.278
DO  - 10.2991/icemct-17.2017.278
ID  - Lu2017/05
ER  -