Research on the Strategic Transformation of Vertical B2C E-commerce Industry

DOI

10.2991/icemct-17.2017.227How to use a DOI?

Keywords

Strategic Transformation, Vertical B2C E-commerce, Economic Development

Abstract

With the continuous development of social economy, e-commerce model, in the increasingly fierce competition in the market environment has gradually been developed and innovative, from the past, the traditional business model evolved into the current vertical e-commerce model. In the vertical e-commerce, the most representative model is the B2C e-commerce model. We know that e-commerce economic model in China has about 16 years of development process, of course, vertical B2C e-commerce model started late, but its rapid development speed, which is due to its own characteristics and advantages. This article takes a vertical B2C e-commerce network marketing model as the research object, its in-depth discussion.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaolan Feng
PY  - 2017/05
DA  - 2017/05
TI  - Research on the Strategic Transformation of Vertical B2C E-commerce Industry
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 1037
EP  - 1040
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.227
DO  - 10.2991/icemct-17.2017.227
ID  - Feng2017/05
ER  -