The Modification and Perfection of Advertisement Law under the Background of Network Implicit Advertisement Regulation

DOI

10.2991/icemct-17.2017.192How to use a DOI?

Keywords

Advertising; Advertising Law; Advertising Law; Modification and Improvement

Abstract

With the development of economic globalization and the continuous progress of science and technology, the Internet has become an indispensable and important element in people's lives. Because more and more Internet users, many businesses found one of the opportunities, the implantation of advertising in the Internet is the era of information technology ad implantation of new forms. Although the "Advertising Law" in the legal provisions of the legal status of online advertising, but the release of online advertising in various forms, content is uncertain, very easy to drill "advertising law" loopholes. This paper mainly studies the hidden advertisements in online advertisements. Firstly, it explains the concept of network implicit advertisements. Secondly, according to the present situation of network hidden advertisements, it points out that the lack of advertising law under the regulation of network implicit advertisement, Reflections on Perfecting "Advertising Law".

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei Huang
PY  - 2017/05
DA  - 2017/05
TI  - The Modification and Perfection of Advertisement Law under the Background of Network Implicit Advertisement Regulation
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 896
EP  - 898
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.192
DO  - 10.2991/icemct-17.2017.192
ID  - Huang2017/05
ER  -