Teaching reform and practice of brand management based on entrepreneurial orientation and PBL model

DOI

10.2991/icemct-17.2017.163How to use a DOI?

Keywords

entrepreneurial orientation; PBL model; brand management; teaching reform

Abstract

with the rapid development of China's social market economy, the brand is gradually showing its strong power, but also more and more reflected in all aspects of life, it is the soul of the enterprise, brand concept deeply rooted in the hearts of the people. As one of the most important courses in the college curriculum, brand management is very practical and comprehensive in social life. The entrepreneurial orientation and use of PBL teaching mode in the course of brand management, bring the new teaching model and brand management in curriculum teaching, through the course teaching reform and practice, cultivate brand management more talents for the society.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li Wang
PY  - 2017/05
DA  - 2017/05
TI  - Teaching reform and practice of brand management based on entrepreneurial orientation and PBL model
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 766
EP  - 770
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.163
DO  - 10.2991/icemct-17.2017.163
ID  - Wang2017/05
ER  -