The Research on Competition Strategy of Traditional Retailers and Omni-channel Retailers In Internet Plus Era

DOI

10.2991/icemct-17.2017.146How to use a DOI?

Keywords

Internet; Omni-channel retailers; Hotelling

Abstract

The development of retailers has brought unprecedented impact and challenges in the Internet plus era, this paper used Hotelling model as the theoretical basis, established the utility model and the demand model of consumers, compared utility and profit between the traditional retailer and Omni-channel retailer, researched competition strategy of traditional retailers and Omni-channel retailers, so that find out under what condition can the traditional retailers transformation to Omni-channel retailers, and give some suggestions for traditional retailers transformation to Omni-channel retailers .

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wen Jiang
AU  - Zhen Li
PY  - 2017/05
DA  - 2017/05
TI  - The Research on Competition Strategy of Traditional Retailers and Omni-channel Retailers In Internet Plus Era
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 680
EP  - 686
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.146
DO  - 10.2991/icemct-17.2017.146
ID  - Jiang2017/05
ER  -