Research on the influencing factors of consumer food safety risk perception

DOI

10.2991/icemct-17.2017.122How to use a DOI?

Keywords

food safety; risk perception; trust; influencing factors

Abstract

Based on the risk perception theory and trust theory as the research basis, constructs the consumer perception of food safety risks, industry level and enterprise level, the consumer trust endowment features four aspects of relationship model etc.. Through the questionnaire survey results show that industry level and enterprise level of trust trust has a significant impact on the food safety risk, consumer to government, media, farmers, retailers trust is high, the consumer perception of food safety and health risk, performance risk, financial risk, psychological risk is low.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huihui Sun
PY  - 2017/05
DA  - 2017/05
TI  - Research on the influencing factors of consumer food safety risk perception
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 554
EP  - 559
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.122
DO  - 10.2991/icemct-17.2017.122
ID  - Sun2017/05
ER  -