Research on Consumer Behavior in Mobile Internet Environment

DOI

10.2991/icemct-17.2017.87How to use a DOI?

Keywords

Consumer Behavior, Mobile Internet Environment

Abstract

In recent years, with the rapid development of mobile commerce at home and abroad, users' consumption through the mobile terminal network increased. In order to realize the continuous development and innovation of the mobile electronic business model and e-commerce application model, it is very important to study the behavior of consumers under the background of mobile network. Therefore, this paper will study the behavior of consumers in the mobile Internet environment with a view for the relevant researchers to learn from it.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Junli Zhang
PY  - 2017/05
DA  - 2017/05
TI  - Research on Consumer Behavior in Mobile Internet Environment
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 386
EP  - 389
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.87
DO  - 10.2991/icemct-17.2017.87
ID  - Zhang2017/05
ER  -