Consumers’ Willingness to Buy Brand Ginseng Products and its Empirical Study on the Influence Factors

DOI

10.2991/icemct-16.2016.6How to use a DOI?

Keywords

Brand ginseng products; Purchase intention; Influencing factors; Empirical analysis

Abstract

This Logistic model on consumers’ willingness to buy brand ginseng products and measurement analysis of influencing factors. Results show that consumers buy brands of ginseng products under the influence of a variety of factors, the primary factor for the consumer's personal factors, including consumer's gender, age, marital status, level of education, household size, household income, prices, purchases, etc.; followed by the awareness of consumers. This article will from three aspects of ginseng to build brand strategy system.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yundi Dai
AU  - Yanjiao Wen
AU  - Wei Xie
AU  - Huimin Li
PY  - 2016/04
DA  - 2016/04
TI  - Consumers’ Willingness to Buy Brand Ginseng Products and its Empirical Study on the Influence Factors
BT  - Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)
PB  - Atlantis Press
SP  - 24
EP  - 30
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-16.2016.6
DO  - 10.2991/icemct-16.2016.6
ID  - Dai2016/04
ER  -