Design thinking: a Fruitful Concept for Strategic Enterprise Management

DOI

10.2991/icemct-15.2015.337How to use a DOI?

Keywords

Design thinking, Strategic Enterprise Management, Innovation

Abstract

In order to achieve a breakthrough innovation and obtain the leading position of market, design thinking is an important strategic concept for strategic enterprise management. In this paper, it analyzes the characteristics and value assessment of design thinking. Through research on the reason why strategic enterprise management needs design thinking, it summarizes the application aspect of design thinking in strategic enterprise management. Strategy enterprise management based on design thinking establishes design as the leading of organization ecology system, and creates the innovative design inside the organization. Through using prototype design tool and design flow of rapid iteration, design thinking breaks the constraint and realizes the business sustainable development.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jia Jiao
AU  - Rong Zhang
PY  - 2015/06
DA  - 2015/06
TI  - Design thinking: a Fruitful Concept for Strategic Enterprise Management
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 1591
EP  - 1594
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.337
DO  - 10.2991/icemct-15.2015.337
ID  - Jiao2015/06
ER  -