Propagation Model and Marketing Strategy Analysis of Network Homemade Drama
- DOI
- 10.2991/icemct-15.2015.260How to use a DOI?
- Keywords
- Network homemade drama, propagation model, marketing, strategy
- Abstract
This paper uses “5W” propagation mode of Harold Dwight Lasswell to analyze elements of propagation model in TV homemade drama and network homemade drama, analyzes characteristics in propagation model between them, and elaborates innovation and timeliness of TV homemade drama and network homemade drama in our country from the perspective of marketing. Through network viral marketing and topic marketing, etc., methods, unique copyright, high-quality resource integration, and extension development of upstream-downstream industries, etc., can be realized in production and issuing process of homemade drama, so as to promote prosperity and development of homemade drama market in our country.
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zichen He AU - Fan Yang PY - 2015/06 DA - 2015/06 TI - Propagation Model and Marketing Strategy Analysis of Network Homemade Drama BT - Proceedings of the 2015 International Conference on Education, Management and Computing Technology PB - Atlantis Press SP - 1273 EP - 1278 SN - 2352-5398 UR - https://doi.org/10.2991/icemct-15.2015.260 DO - 10.2991/icemct-15.2015.260 ID - He2015/06 ER -