The Countermeasure Study of Theme Hotel in the View of Silk Road Economic Belt - Case study of Development of Theme Hotel in the Region of Xinjiang

DOI

10.2991/icemct-15.2015.181How to use a DOI?

Keywords

Silk Road Economic Belt, Theme Hotel, Countermeasure Study

Abstract

The concept of "Silk Road economic belt"will promote the energy cooperation, trade cooperation,financial cooperation, and certainly will facilitate the development of tourism. To develop tourism will contribute in adjusting the industrial structure and providing employment projects.Developing theme hotel will offer the new competitiveness and economic growth for the countries and regions under the Silk Road economic belt. This Article provides the developing countermeasure of theme hotel from the perspective of theme innovation, business model innovations, products and service innovation. The paper pioneersthe cooperation between hotel management group and local property owners in terms of building and operating theme hotel. In addition, it proposes the innovative business model called “Bed and Breakfast” in the ethnic minority areas.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ji Ma
PY  - 2015/06
DA  - 2015/06
TI  - The Countermeasure Study of Theme Hotel in the View of Silk Road Economic Belt - Case study of Development of Theme Hotel in the Region of Xinjiang
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 858
EP  - 862
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.181
DO  - 10.2991/icemct-15.2015.181
ID  - Ma2015/06
ER  -