Research on the Curriculum of Marketing Major in Higher Education Institutions——Based on Research-based Teaching

DOI

10.2991/icemct-14.2014.129How to use a DOI?

Keywords

Research-based Teaching, Marketing Major, Curriculum

Abstract

Where changing social circumstances demand reform of marketing, this in turn provokes new thinking in marketing education. Therefore, research on the marketing professional curriculum is becoming more and more important. The curriculum on the basis of research-based as the interface between research, teaching and learning can give students the opportunity to experience their own behavior in the real process and develop the competences they need as researchers, which is becoming widely widespread. This study selects the 9 top universities in marketing major in China as samples to carry on the comparative analysis of their curriculums, then puts forward a new curriculum based on research-based teaching in order to provide a reference for higher education institutions to cultivate innovative marketing talents.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Pu Li
AU  - ChunPing Huang
AU  - WenJia Ji
PY  - 2014/06
DA  - 2014/06
TI  - Research on the Curriculum of Marketing Major in Higher Education Institutions——Based on Research-based Teaching
BT  - Proceedings of the 2014 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 525
EP  - 531
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemct-14.2014.129
DO  - 10.2991/icemct-14.2014.129
ID  - Li2014/06
ER  -