Study on B2C Transactions of Agricultural Products in China

DOI

10.2991/icemct-14.2014.85How to use a DOI?

Keywords

B2C, Agricultural products, User evaluation, Logistics, Home delivery

Abstract

This paper attempts to study the development trend and requirements of B2C e-commerce of agricultural products. The paper analyzed about the present situation of Chinese agricultural B2C found its characteristics of diversification of sales model and sales principal. By CNNIC survey data analysis, concludes with recommendations including attaching great importance to the brand and user evaluation, strengthen the construction of supporting infrastructure, Cultivating agricultural e-commerce talents.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuan-Yuan Lai
AU  - Shu-Bin Zhan
PY  - 2014/06
DA  - 2014/06
TI  - Study on B2C Transactions of Agricultural Products in China
BT  - Proceedings of the 2014 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 363
EP  - 365
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemct-14.2014.85
DO  - 10.2991/icemct-14.2014.85
ID  - Lai2014/06
ER  -