The empirical research on Social Media-oriented Interactive Marketing Strategy based on Suning.com
Authors
Siyu He
Corresponding Author
Siyu He
Available Online June 2014.
- DOI
- 10.2991/icemct-14.2014.77How to use a DOI?
- Keywords
- Marketing Strategy, Micro-blog, E-commerce,Suning.com
- Abstract
The paper has made analysis on marketing environment such as micro-blog, companies and market, as well as advantages and disadvantages of Suning.com with questionnaires. The author puts forward his online marketing strategy with micro-blog -- a social media-oriented interactive marketing means and offers a specific marketing program. The budget analysis is also made on cost-related factors affecting a micro-blog marketing team, including manpower, time and financial resources, etc..
- Copyright
- © 2014, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Siyu He PY - 2014/06 DA - 2014/06 TI - The empirical research on Social Media-oriented Interactive Marketing Strategy based on Suning.com BT - Proceedings of the 2014 International Conference on Education, Management and Computing Technology PB - Atlantis Press SP - 330 EP - 334 SN - 1951-6851 UR - https://doi.org/10.2991/icemct-14.2014.77 DO - 10.2991/icemct-14.2014.77 ID - He2014/06 ER -