Thoughts on Customer Relation Management of Small and Medium Commercial Banks

DOI

10.2991/icemct-14.2014.46How to use a DOI?

Keywords

customer relation management, small and medium commercial bank, business operation

Abstract

With comprehensive interest rate liberalization in China in 2014, market competitions of banking industry become increasingly fierce. The survival pressure of small and medium commercial banks becomes heavier and heavier. Customers have become strategic resources of small and medium commercial banks. Enhancement of customer relation management becomes the most important business strategy of small and medium commercial banks. This paper introduces the concept and connotation of customer relation management, analyzes current situations and problems of implementation of customer relation management by small and medium commercial banks and finally puts forward solutions.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kui Yu
PY  - 2014/06
DA  - 2014/06
TI  - Thoughts on Customer Relation Management of Small and Medium Commercial Banks
BT  - Proceedings of the 2014 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 200
EP  - 204
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemct-14.2014.46
DO  - 10.2991/icemct-14.2014.46
ID  - Yu2014/06
ER  -