Comparative Analysis of Red Tourism Consumer Market

DOI

10.2991/978-94-6463-368-9_19How to use a DOI?

Keywords

Red Tourism; Consumer Market; Consumer Behavior Research

Abstract

How to promote the high-quality development of red tourism in the context of the new era is an important issue facing the development of China's tourism industry. Through the questionnaire survey method, this study utilizes 452 sample data to summarize three types of consumer markets based on the source market, the form of outing and the main body of the source, and analyzes the differences in demand, consumption preference and product perception respectively, to provide a reference for the positioning of the red tourism consumer market, red tourism product development and marketing.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Baojiang Geng
AU  - Zhenlin Qi
AU  - Yu Jian
PY  - 2024
DA  - 2024/02/14
TI  - Comparative Analysis of Red Tourism Consumer Market
BT  - Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)
PB  - Atlantis Press
SP  - 158
EP  - 165
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-368-9_19
DO  - 10.2991/978-94-6463-368-9_19
ID  - Geng2024
ER  -