Research on the Influencing Factors of Regional Cultural and Creative Brands

DOI

10.2991/978-94-6463-368-9_13How to use a DOI?

Keywords

The cultural and creative industry; Brand building; TOE framework

Abstract

The brand is an important carrier of cultural dissemination. With the rapid development and widespread application of the new generation of information technology, the impact of technology on the construction of cultural and creative brands is becoming increasingly significant. This article reviews existing literature, defines the concept and scope of cultural creativity in the context of informatization, identifies the influencing factors and mechanisms of cultural and creative brand building, and analyzes them based on the Toe framework and the dual-factor theory. The research in this article is beneficial for building cultural and creative brands, creating a good innovation atmosphere, promoting the high-end development of regional cultural and creative brands, and enhancing the level of the cultural and creative industry.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yun Wang
PY  - 2024
DA  - 2024/02/14
TI  - Research on the Influencing Factors of Regional Cultural and Creative Brands
BT  - Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)
PB  - Atlantis Press
SP  - 92
EP  - 100
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-368-9_13
DO  - 10.2991/978-94-6463-368-9_13
ID  - Wang2024
ER  -