The Choice of Tactics for Multinational Enterprises to Strengthen Organizational Culture in China

DOI

10.2991/978-94-6463-368-9_38How to use a DOI?

Keywords

Multinational organisation culture; New tactics

Abstract

This essay starts with tylor’s definition of culture in the book of primitive culture to sort out the organisational culture. In addition, through the review of existing studies, the article concludes that among the factors affecting the culture of multinational organisations in China, the leader’s style is relatively the most important, and in terms of the tactics that organisers can choose to strengthen the organisation’s culture, the act of setting up exemplary employees has a better efficacy in China. Finally, this article lacks an empirical analysis component, although it draws some new conclusions from existing research and can provide some management ideas for multinational organisations opening branches in China.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yichen Tian
PY  - 2024
DA  - 2024/02/14
TI  - The Choice of Tactics for Multinational Enterprises to Strengthen Organizational Culture in China
BT  - Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)
PB  - Atlantis Press
SP  - 332
EP  - 337
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-368-9_38
DO  - 10.2991/978-94-6463-368-9_38
ID  - Tian2024
ER  -