Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)

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Strategic Analysis and Development Framework for J Company in the Competitive Zhuhai Commercial Real Estate Market

Authors
Zien Sheng1, *
1Sun Yat-sen University, Guangzhou, China
*Corresponding author. Email: 757122973@qq.com
Corresponding Author
Zien Sheng
Available Online 14 February 2024.
DOI
10.2991/978-94-6463-368-9_82How to use a DOI?
Keywords
Trends and styles; Fashion industry; Consumer behavior; second hands; consumer psychology; luxury market; Market analysis
Abstract

This strategic analysis delves into the internal and external environment of Visual J Company, a subsidiary of JK Real Estate, situated in the Zhuhai municipal area. Visual J Company’s primary focus is on the operation and management of commercial assets, including those under JK Real Estate’s purview and newly developed commercial projects. In this analysis, we undertake a comprehensive examination of the macro-environmental factors (Politics, Economy, Society, and Technology), industry environment, and internal organizational factors impacting the company’s strategic direction. We also explore the differentiation strategies employed by Visual J Company and propose adjustments to its consumer strategic control mechanisms. This examination aims to provide valuable insights and recommendations to position the company optimally in the competitive Zhuhai commercial landscape.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
14 February 2024
ISBN
978-94-6463-368-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-368-9_82How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zien Sheng
PY  - 2024
DA  - 2024/02/14
TI  - Strategic Analysis and Development Framework for J Company in the Competitive Zhuhai Commercial Real Estate Market
BT  - Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)
PB  - Atlantis Press
SP  - 688
EP  - 698
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-368-9_82
DO  - 10.2991/978-94-6463-368-9_82
ID  - Sheng2024
ER  -