Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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Research on Tourist Satisfaction with Lijiang's Ancient City Image Based on the IPA Analysis Method

Authors
Mengyao Yu1, 2, Yue Ma1, 2, *, Changhua He1, 2, Jun Zheng1
1Faculty of Arts and Media, Yunnan College of business management, Yunnan, China
2Faculty of Design and Architecture, Universiti Putra Malaysia, Serdang, Selangor Darul Ehsan, Malaysia
*Corresponding author. Email: Mayueupm@163.com
Corresponding Author
Yue Ma
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_135How to use a DOI?
Keywords
IPA analysis method; image of Old Town; passenger satisfaction; visual image design
Abstract

Based on the IPA analysis method, this paper explores tourists' satisfaction with the image of Lijiang Old Town. It provides a reference for the green development of Lijiang Old Town's image. Methods This study used the questionnaire survey method to investigate tourists from different regions and ages. According to the five dimensions of MI, BI, BI, AI, and EI of the image of the Old Town of Lijiang, tourists have analyzed and compared the satisfaction and importance of 19 demand indicators. The volume and dignity of the index points have presented through the four quadrants of the IPA analysis method. Results: The analysis of 19 needs hands concluded that the disadvantaged areas include A1 ancient town positioning, B3 public services, C2 characteristic elements, D2 regional sound, and F2 architectural style, and summarizes the corresponding strategies to adapt to the image of the ancient city of Lijiang. Conclusion Tourists' satisfaction with the notion of Lijiang Old Town in Lijiang is essential to the green development of Lijiang Old Town. Only by continuously updating the image of Lijiang Old Town according to the needs of tourists and its characteristics can Lijiang Old Town develop sustainably and healthily.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
78-94-6463-098-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_135How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mengyao Yu
AU  - Yue Ma
AU  - Changhua He
AU  - Jun Zheng
PY  - 2022
DA  - 2022/12/27
TI  - Research on Tourist Satisfaction with Lijiang's Ancient City Image Based on the IPA Analysis Method
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1201
EP  - 1209
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_135
DO  - 10.2991/978-94-6463-098-5_135
ID  - Yu2022
ER  -