Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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The Impact of COVID-19 Pandemic on Consumer Behaviours in the Entertainment Industries

Authors
Jiaying Wang1, *
1The university of Edinburgh. Edinburgh, Scotland, United Kingdom, EH8 9YL
*Corresponding author. Email: s1934034@ed.ac.uk
Corresponding Author
Jiaying Wang
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_81How to use a DOI?
Keywords
COVID-19 pandemic; Entertainment interventions; Consumer behaviours; Behavioural economics; Intervention
Abstract

The COVID-19 has led to an economic downturn around the globe and affected all facets of our lives, including consumers’ preferences and their consumption behaviours. This literature review examined how the pandemic affected consumer behaviour in different segments of the entertainment industry worldwide. This paper focuses on how behavioural economics is applied to people’s consumption behaviour and how the entertainment industry reacts to the shift in consumer preference, such as interventions that contribute to the shift in consumer preference towards digital entertainment. It showed that the main driving force for inclining towards digital entertainment is a lack of physiological needs satisfaction, especially during the period of lockdown. Whereas in the post-COVID period, these newly adopted behaviours would not substitute for their old habits. This paper also aims to explore whether the new consumer behaviour is permanent or transient, as well as develop appropriate intervention strategies for attracting new consumers and customer retention in post-COVID time.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
78-94-6463-098-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_81How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiaying Wang
PY  - 2022
DA  - 2022/12/27
TI  - The Impact of COVID-19 Pandemic on Consumer Behaviours in the Entertainment Industries
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 711
EP  - 719
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_81
DO  - 10.2991/978-94-6463-098-5_81
ID  - Wang2022
ER  -