Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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Marketing strategies’ analysis of Mystery boxes Lucky Bags-----take Rolife as an example

Authors
Jinyi Yang1, *, Hongxing Yang2
1Robert H. Smith School of Business, University of Maryland-College Park, College Park, USA
2Huaneng Huaneng Longdong Energy Co., Ltd., Qingyang, China
*Corresponding author. Email: jyang.116@umd.edu
Corresponding Author
Jinyi Yang
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_177How to use a DOI?
Keywords
Marketing; Strategy; Analysis; Mystery boxes Lucky Bags
Abstract

Compared with traditional way of purchasing commodity, buying Mystery Boxes has more uncertainty. Normally, Mystery Boxes’ buying in online official channels cannot choose specified styles. As the market of Mystery Boxes developed, some online dealers find uncertainty of Mystery Boxes, they sell some specified styles. The official channels of Mystery Boxes’ selling get some challenges, some countermeasures are also given accordingly. This article gives some Marketing strategies’ analysis of Mystery boxes’ Lucky Bags and give some improve methods.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
78-94-6463-098-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_177How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jinyi Yang
AU  - Hongxing Yang
PY  - 2022
DA  - 2022/12/27
TI  - Marketing strategies’ analysis of Mystery boxes Lucky Bags-----take Rolife as an example
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1568
EP  - 1574
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_177
DO  - 10.2991/978-94-6463-098-5_177
ID  - Yang2022
ER  -