Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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Oriental Selection (New Oriental Education & Technology Group)

How to Successfully Break Through in the Live Broadcast of the Red Sea

Authors
Yiran Zhang1, *
1SolBridge International School of Business, Beijing, 102208, China
*Corresponding author. Email: zhangzyrcool@163.com
Corresponding Author
Yiran Zhang
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_106How to use a DOI?
Keywords
Marketing culture Dongfang selection mportance
Abstract

Since the twenty-first century, with the rapid development of e-commerce, how to pursue the maximization of enterprise value, give full play to the advantages of the enterprise, improve the management level of the enterprise, and promote the realization of strategic goals. More and more companies are incorporating culture into their marketing. By combining the cases of Dongfang selection, we will deeply analyze the gradual optimization and upgrading of the cultural industry structure. Market entities continue to grow and develop, and cultural products and services are more high-quality and richer. The cultural industry has become a new driving force and new engine for economic growth, and has played an important role in promoting the transformation and upgrading of the national economy, improving quality and efficiency, meeting the new expectations of people's spiritual and cultural life, consolidating and strengthening cultural self-confidence, and enhancing the influence of Chinese culture. With the high-quality development of the cultural industry, the diverse cultural needs of the people are better met, and the development of the national economy has gained stronger new impetus.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
78-94-6463-098-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_106How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yiran Zhang
PY  - 2022
DA  - 2022/12/27
TI  - Oriental Selection (New Oriental Education & Technology Group)
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 922
EP  - 929
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_106
DO  - 10.2991/978-94-6463-098-5_106
ID  - Zhang2022
ER  -