Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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A Comparative Analysis between Chain Coffee Shops and Independent Coffee Shops from Consumer Satisfaction Perspective

Authors
Zhuoying Huang1, *
1College of Liberal Arts, Shantou University, Shantou, 515063, China
*Corresponding author. Email: joviehuang66@163.com
Corresponding Author
Zhuoying Huang
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_163How to use a DOI?
Keywords
Coffee chain shops; Independent coffee shops; Perceived value; Experiential quality
Abstract

Although China has been embedded with tea culture, coffee culture imported from western countries has appealed to the Chinese gradually, both chain coffee shops and independent coffee shops have become growing markets in China. However, this paper aims to explore some differences and similarities between chain coffee shops and independent coffee shops from the aspect of consumer satisfaction. This paper mainly summarizes the research areas of coffee, selects literature on attributes to consumer satisfaction with comparative analysis. The findings showed that chain coffee shops pay more attention to tangible quality instead of social interaction, while independent coffee shops emphasized more on interaction. Notwithstanding, both of them considered coffee quality significantly, they were also customer-oriented and brand-impressive.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
78-94-6463-098-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_163How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhuoying Huang
PY  - 2022
DA  - 2022/12/27
TI  - A Comparative Analysis between Chain Coffee Shops and Independent Coffee Shops from Consumer Satisfaction Perspective
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1438
EP  - 1444
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_163
DO  - 10.2991/978-94-6463-098-5_163
ID  - Huang2022
ER  -