Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

Development Overview and Valuation Analysis of Bilibili

Authors
JiaLing Deng1, , YingYu Han2, , GuoXu Zhou3, , Xuyang Zhou4,
1Jiangsu Tianyi High School,tydjl040513@163.com
2Wuxi Foreign Language School,2799586865@qq.com
3Hailiang Foreign Language School,yangheqizhero@gmail.com
4Ulink College of Shanghai,SimonZhou1210@gmail.com

These authors contributed equally

Corresponding Author
JiaLing Deng
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.167How to use a DOI?
Keywords
Bilibili; Development; Operation; Valuation
Abstract

Bilibili, as a novel type company different from the traditional video business, is a highly concentrated cultural community and video platform for the young generation in China, which attracts a large number of users and content creators. This paper investigates the development process and business value of Bilibili through analysis. Specifically, in order to analyze the position of Bilibili in the industry and the future development, we present the comparison and measures with industry competitors, the transformation process from initialization to diversification and the adjustment of the operation model and profit direction. Besides, the reasons for the final scale expansion are also discussed. Based on the valuation of Bilibili, the current price of Bilibili is consistent with the market expectation. Moreover, its business also has the potential growth capacity, which further shows that Bilibili is unique and scalable in the current industry.These results provide inspiration for the future development and in-depth exploration of the short video industry

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.167How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - JiaLing Deng
AU  - YingYu Han
AU  - GuoXu Zhou
AU  - Xuyang Zhou
PY  - 2021
DA  - 2021/12/15
TI  - Development Overview and Valuation Analysis of Bilibili
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1027
EP  - 1035
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.167
DO  - 10.2991/assehr.k.211209.167
ID  - Deng2021
ER  -