Development Overview and Valuation Analysis of Bilibili
These authors contributed equally
- DOI
- 10.2991/assehr.k.211209.167How to use a DOI?
- Keywords
- Bilibili; Development; Operation; Valuation
- Abstract
Bilibili, as a novel type company different from the traditional video business, is a highly concentrated cultural community and video platform for the young generation in China, which attracts a large number of users and content creators. This paper investigates the development process and business value of Bilibili through analysis. Specifically, in order to analyze the position of Bilibili in the industry and the future development, we present the comparison and measures with industry competitors, the transformation process from initialization to diversification and the adjustment of the operation model and profit direction. Besides, the reasons for the final scale expansion are also discussed. Based on the valuation of Bilibili, the current price of Bilibili is consistent with the market expectation. Moreover, its business also has the potential growth capacity, which further shows that Bilibili is unique and scalable in the current industry.These results provide inspiration for the future development and in-depth exploration of the short video industry
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - JiaLing Deng AU - YingYu Han AU - GuoXu Zhou AU - Xuyang Zhou PY - 2021 DA - 2021/12/15 TI - Development Overview and Valuation Analysis of Bilibili BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 1027 EP - 1035 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.167 DO - 10.2991/assehr.k.211209.167 ID - Deng2021 ER -