Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

Analysis of the Future Development Potential of Tripalink Using POCD Framework

Authors
Zheyu Deng1, *
1The University of Hong Kong, Hong Kong, China
*Corresponding author. Email: u3544908@connect.hku.hk
Corresponding Author
Zheyu Deng
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.136How to use a DOI?
Keywords
Student rental industry; startup company analysis; Tripalink; POCD framework
Abstract

In recent years, with the increasing prevalence of seeking higher education out of hometown, the number of students on campus greatly exceeds the accommodation available on campus, so there is a huge market for off-campus housing. However, the evaluation of student rental companies still remains an important challenge in research. Here we describe a method of the People, Opportunity, Context and Deal (POCD) framework. In this article, we take Tripalink, a startup student rental company that has completed initial financing as an example and use the POCD method to analyze its information to accessits potential for sustainable development in the future and evaluate the environment and future of startup business entrepreneurship in this industry. We found that Tripalink’s future development is positive despite the challenges, with the potential for continued profitability and increasing market share. Although several studies have analysed the housing rental market, there is still a lack of analysis on the emerging industry of student rental Internet platforms. Also, most corporate analyses focused on large, successful companies, while not enough articles focused on unlisted start-ups. Although Tripalink has attracted the attention of some researchers, papers analyzing its development prospect with the POCD framework is quite lacking. The future development of the student rental market is optimistic, and startup companies in this industry would attract more interest and therefore have an increasing research value. Meanwhile, Tripalink’s future development has not been analyzed enough. Therefore, this paper provides a valuable and innovative perspective for Tripalink’s investment evaluation and suggestions for its future development.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.136How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zheyu Deng
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of the Future Development Potential of Tripalink Using POCD Framework
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 837
EP  - 845
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.136
DO  - 10.2991/assehr.k.211209.136
ID  - Deng2021
ER  -