Chinese E-commerce Competition

DOI

10.2991/assehr.k.211209.113How to use a DOI?

Keywords

e-commerce; TikTok; China; Taobao; competition

Abstract

In China today in 2021, the online shopping industry is already a very mature industry chain, and online shopping plays a very important role in the lives of people living in China. Such a phenomenon cannot help but make more companies and platforms want to participate in this industry, because the huge profits and user base behind this industry are immeasurable. Therefore, it has brought about the transformation from the earliest Taobao to online shopping with live broadcasts. While they are progressing together, there are also huge risks. The live webcast has made progress in these aspects, but people still think it is risky. These new developments have also raised many questions. For online search e-commerce companies such as Taobao and Tmall that have been relatively stable, I believe that online live shopping platforms such as TikTok Kuaishou will not pose a long-term threat to them. Therefore, the subject of research is whether the online search shopping platform will be impacted by the online live shopping platform. The research methods I mainly use are mainly through data surveys and overall market trends. The research objects are some major, large-scale online search shopping platforms and online live shopping platforms. The data are all real, valid and accurate data searched directly from Google Chrome. As more and more investors become more optimistic about the online live shopping platform, it may overtake the online search shopping platform.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yiteng Ma
PY  - 2021
DA  - 2021/12/15
TI  - Chinese E-commerce Competition
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 689
EP  - 692
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.113
DO  - 10.2991/assehr.k.211209.113
ID  - Ma2021
ER  -