Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Analysis of Success Factors and Developing Potential of Pop Mart

Authors
Feier Liu1, *, †, Linfeng Lyu2, †, Kaize Yang3, †
1Shanghai Experimental Foreign Language School, Shanghai, China
2Qingdao No.58 Senior High School, Qingdao, China
3Harbin No.9 High School, Harbin, China
†

These authors contributed equally

*Corresponding author. Email: guanghua.ren@gecacademy.cn
Corresponding Author
Feier Liu
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.470How to use a DOI?
Keywords
Pop Mart; Market pattern; IP; Finance
Abstract

This study discusses the rising reason of POP MART, respectively, on the marketing strategy and IP analysis. Otherwise, it also makes a potential analysis for POP-MART to discuss the competition between substitutes and the future development of the blind box economy. For the special marketing strategy of POP MART, the Hide Styles of blind box utilize the extremely low probability and high value to seize the psychology of customers. Whatever online or offline marketing, POP MART always gains an excellent turnover. Especially in online marketing, POP MART also develops a community culture of the blind box for the amateur of a blind box. In addition, all kinds of IP combinations of Pop Mart were analyzed. Pop Mart’s IP is mainly divided into designer IP and brand cooperation IP. By comparing the annual revenue generated by various IPs from 2019 to 2020, it is concluded that the popularity of blind boxes is cyclical, and Pop Mart must continue to produce IPs to maintain its dominant position in the market. The blind box makes a large revenue for the Pop Mart since these moulds are totally catered to the taste of the youth. Even more, competitors join in this market, Pop Mart is still the first choice of the consumers. However, to continuously develop the company, many projects still need to be added and improved.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.470How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Feier Liu
AU  - Linfeng Lyu
AU  - Kaize Yang
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of Success Factors and Developing Potential of Pop Mart
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2901
EP  - 2906
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.470
DO  - 10.2991/assehr.k.211209.470
ID  - Liu2021
ER  -