Research on the Development Model of China’s Live Stream Economy

DOI

10.2991/assehr.k.211209.223How to use a DOI?

Keywords

Internet celebrity economy; Live Stream Economy; Electronic Commerce; Data analysis

Abstract

Live stream economy has sprung up in China in recent years, especially after COVID-19. Different from other e-commerce models, live stream economy has the advantages of high efficiency, real-time, cost-effective. Therefore, in order to better understand this economy model, we analyse it from macroeconomics perspective to microeconomics perspective in this paper. From the macroeconomics perspective, we analyse the relevant factors that affect the economic scale of live stream by using some data analysis methods. From the microeconomics perspective, we analyse the data of a specific company from different aspects and find some interesting facts.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Zihan Yang
PY  - 2021
DA  - 2021/12/15
TI  - Research on the Development Model of China’s Live Stream Economy
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1369
EP  - 1376
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.223
DO  - 10.2991/assehr.k.211209.223
ID  - Yang2021
ER  -